Pay What You Want . Radiohead Adopting Pay What You Want Pricing Strategy by Nidhi Titus Medium Enhanced Customer Goodwill: This model can foster goodwill and stronger relationships with customers, as they often appreciate the business. PWYW pricing is simple: Provide a good-quality product to customers, let them enjoy it, and then give them complete discretion to pay whatever they want for the product.
The What & Why of PayWhatYouWant Pricing (in Ticketing and Beyond) Smart Pricer from www.smart-pricer.com
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